Michel van Tongeren

Michel van Tongeren (1956), designer. Van Tongeren, born in Amsterdam, was educated at the Gerrit Rietveld Academy as an industrial designer. He started an agency in 1978 and worked together with Joost van Santen. Ten years later this became the SVT Branding + Design Group, a multidisciplinary design agency specialising in retail. Some clients included Vedior, Schuitema (supermarket C1000), ABN AMRO, Ahold and Eyewish. Van Tongeren wrote extensively on the design profession, such as his column Trouble in Paradise in Items, the monthly magazine Retail Trends and the book Retail Branding: from Stopping Power to Shopping Power.

The Dutch version of this biography is taken from the book Visies op vormgeving, het Nederlandse ontwerpen in teksten deel 2: 1940-2000 (2008) by Frederike Huygen. The following sources have been used for this biography:
– Information by Van Tongeren