The factory was founded in 1899 in order to establish new possibilities for the linseed oil industry. Linoleum is a synthetic carpet fabric based on linseed oil. The oxidised linseed oil had a brown-orange colour, and only after the Second World War the factory was able to produce different, lighter colours. At that time, Linoleum Krommenie tried to actively tie in with developments in architecture and interior design. They worked with a colours expert and with graphic designers who made informational and promotional material. In 1955, Elffers designed De grond waarop wij staan (‘The ground on which we stand’) with words by J.J. Vriend. The main designer was Clim Meyer, followed by Peter Zeegers. From 1968 onwards, Krommenie became part of the Forbo group and started to produce vinyl as well.
The Dutch version of this biography is taken from the book Visies op vormgeving, het Nederlandse ontwerpen in teksten deel 2: 1940-2000 (2008) by Frederike Huygen. The following sources have been used for this biography:
– Brentjens, Y. ‘De subtiele revolutie van linoleum’, Industrieel Ontwerpen 4 (1988) 2, pp. 23-24.